For Australian heating and cooling businesses

Steady work in every season, not just the busy ones.

New enquiries from paid Meta ads, answered in under 60 seconds.

Book a call See how it works

Run by Sam, who runs his own heating and cooling business. You will not be explaining a ducted install to us.

Example enquiries

Illustrative

  1. Ducted installInner east Mon
  2. Split system serviceNorthern suburbs Mon
  3. Ducted changeoverBayside Tue
  4. Gas heater serviceWestern suburbs Wed
  5. Split system installInner north Thu
  6. Ducted installSouth east Fri

The job types you want, in the areas you work. Illustrative examples, not a count of what a week brings.

Before the ads go on

None of it counts if the phone rings out.

Nobody misses calls on purpose. You are up a ladder, and the enquiry has four other numbers on the same page.

The phone rings out

No voicemail, or one nobody leaves. He has already scrolled down.

The reply comes too late

You ring back at six. He booked someone at ten past ten.

The job never gets counted

No record of the ones that got away. It just feels like a quiet week.

Which is why this goes in before the ads do.

Tuesday, 9:41am. Same call, twice.

  1. 09:41Incoming call, 0412 ••• 337
  2. 09:41Missed. You were up a ladder.
  3. 09:41+8s Text sent from your business number. Sorry we missed your call. It’s the office here. What’s the job?
  4. 09:42He replies. Ducted unit is blowing warm air.
  5. 09:43You answer from your phone. Still up the ladder.
  6. 09:51Booked. Tuesday, 8am.

Same enquiry. Same day. The only difference is what happened in the eight seconds after it rang out.

Who runs it

Sam runs a heating and cooling business. That is the whole reason this works.

Most agencies that ring you have never quoted a ducted changeover, never taken a call at 7pm in February, never had to explain why the outdoor unit cannot go on that wall. Sam has. He still does.

So the system is built off what actually happens between a phone ringing and a van turning up, not off a marketing template.

How it works

Three phases, in this order. The order is the point.

  1. 01 Week one

    Missed call text back

    The second a call rings out, the caller gets a text asking what the job is. He stops dialling. The conversation carries on in your pocket.

    Goes in with it: a reply on every enquiry inside 60 seconds, a dedicated business line, and a pipeline so nothing gets forgotten.

  2. 02 Week two or three

    Meta ads

    Facebook and Instagram campaigns built, run and optimised by us. The lead form drops straight into the same follow up engine, so paid enquiries get answered the same way the missed calls do.

    1. Your card
    2. Your ad account
    3. Meta

    Your ad spend sits on your own card, on your own ad account, and goes straight to Meta. It never touches us. We manage the spend, you fund it.

  3. 03 Ongoing

    Review requests

    A finished job triggers an automatic Google review request. It lifts where you sit in the local results, and that inbound costs you nothing.

    Job finished, 2:40pm. Nothing for you to remember.

    1. 14:40You mark the job done on the pipeline.
    2. 14:40+2m Review request goes out from your business number. Thanks for having us out today. If you have got a spare minute, a quick Google review helps us out a lot.
    3. 14:51He taps the link. Straight to your Google listing.

    Asking at the end of a job is the bit that gets forgotten. This asks every time, and it never has to be you.

What you get

One service. You get all of it.

There is no basic version and nothing held back for later. Every business we take on gets the lot, in the order that makes it work.

  • Missed call text back the second a call rings out
  • A reply on every new enquiry inside 60 seconds
  • A dedicated business phone line
  • A pipeline showing every live enquiry
  • Meta ad campaigns built, run and optimised
  • A lead form feeding the same follow up engine
  • Automatic Google review requests on finished jobs
  • Reporting on ad performance every 4 weeks

Your investment back in 90 days, or we work for free until it is.

Book a call

Ad spend is separate and it is always yours. It sits on your card, on your ad account, and it goes straight to Meta.

The guarantee

Your investment back in 90 days, or we work for free.

Not an estimate and not a figure we work out later. If the jobs your leads turn into have not brought in as much as you have paid us, within 90 days of the ads going live, we drop our service fee and keep working until they have.

The 90 days starts the day the ads switch on, not the day you sign. You keep funding your own ad spend during that free period. We remove our fee, not your ad budget.

We do not do refunds, partial or otherwise. The guarantee is more work, not money back.

Either way you are covered. The jobs land, or the work is free. There is no version of this where you pay and get neither.

One per area

We take one heating and cooling business per service area.

Not a sales tactic. Running ads for you and your direct competitor in the same suburbs means bidding against ourselves with your money. So we do not do it. Whoever is in the area, is in it.

Straight answers

The questions we get asked before the call.

Can I just get the missed call text back on its own?

No. It is one service and the whole thing goes in. The missed call text back is first through the door because there is no sense paying for new enquiries while the ones you already get are ringing out. That is a delivery order, not a smaller version you can buy on its own. There is nothing cheaper sitting behind it.

Do you take a cut of my ad spend?

No. Your ad spend never runs through Forge. Your card sits on your own ad account and the money goes straight to Meta. We manage how it is spent, you fund it, and you can see every dollar of it.

Do I get a refund if it does not work?

No. We do not offer refunds, partial or otherwise. What you get instead is the guarantee: if the jobs your leads turn into have not brought in as much as you have paid us, within 90 days of your ads going live, we stop charging our service fee and keep working until they have. You keep paying your own ad spend during that time.

How long until something is actually live?

The missed call text back and the follow up usually go in during the first week. Ads follow a week or two later, once we can see enquiries landing and being answered properly.

Do I need a new website first?

No. We do not build or sell websites. This runs off your phone number and a lead form. Whatever site you have can stay as it is.

I am already running ads.

Then it is worth checking what happens to the enquiries those ads already produce before you spend more. The order stays the same. Fix the follow up, then turn the spend up.

What do I need to have ready?

Your service area, the jobs you want more of, and roughly what one is worth to you. That is enough for us to tell you on the first call whether we can help.

Book a call

Fifteen minutes, and you will know either way.

Pick a time that suits. If the phone rings during it, take it. We understand how the day goes.

  1. 01 You tell us what work you want more of, and where you want it.
  2. 02 We tell you whether we can bring it in, and what is leaking now.
  3. 03 If it is a fit, we go through the numbers, the guarantee and what it costs. If it is not, we say so.

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